Overview

Sura is an investment company specializing in retirement. This project was done for children how to learn about the investment world through digital games and activities.

Problem

Create a design for different users, from 0 to 18 years old, with different needs and interests, and make saving money attractive as an investment for the future.

Process & Solution

We did a workshop with children and their parents to understand what the children would like and what the parents' expectations were in terms of saving money for their children's future.

We did different personas (0 to 3 years, 4 to 5 years, 6 to 8 years, 9 to 12 years, and 13 to 18 years) based on their interests and the development of the children. We understood that children need a reward to save money, so the solution was to set some goals and, through specific tasks, according to their age range, they will receive cash and keep it for their purpose, and everything will look like a game to start introducing children to their saving plan.

Challenges

Make the platform attractive for the children, and they didn't get bored with the activities we suggested; also, the client asked for video games, which were a challenge for the entire team. The most difficult part was to design them, and I needed to gain experience with digital games with a reduced budget and limited time.

• Tools: HTML5, CSS, Bootstrap, JavaScript PHP, Illustrator, Photoshop, Figma