Hello!
My name is Berenice. I am a full-stack designer with ten years of experience. I enjoy every step of the design process, from discussion to resolution and collaboration. I thrive on creating intuitive digital experiences for the users.
I have developed my professional career as a UX/UI designer, developing mobile and desktop apps and websites. I have expanded my knowledge as a front-end developer, gained skills in HTML, CSS, and Javascript, and worked with frameworks such as Bootstrap and CMS like WordPress and Shopify. I have worked as a Digital Designer for social media content.
In the last years as a UX/UI, I have worked in the tech industry, focusing my learning on Figma, prototyping, and developing design systems, wireframes, and animations.
In 2023, I spoke to Women TechMaker Mexico about my experience as a UX designer. I am seeking to continue growing and embracing women in the technology industry. I am open to learning and sharing knowledge and experiences.
Languages
Hobbies
"How do I explain what I do at a party? The short version is that I say I humanize technology." - Fred Beecher, Director of UX, The Nerdery
Experience
Gorilla Logic
2022 - Running
UX/UI Designer
As a UX/UI designer in Gorilla Logic, I have gained valuable experience developing design systems in Figma, some of which are based on the Bootstrap framework; learning and getting deeper into UX research and UX audits to redesign and improve the platforms, I have been working on. Part of my primary responsibilities have been designing UI interfaces and prototypes with animations to present to the users and develop an understandable story and presentation for the stakeholders.
Globalization Partners
2020 - 2022
UX/UI Designer & Front End Developer
GP is a platform for hiring people worldwide with international clients. My primary responsibilities as a Front-End Developer were optimizing multiple websites, which were CMS in WordPress. As a UX/UI designer, my main focus was designing new sites and creating low—and high-fidelity wireframes, prototypes for user testing, and UX audits for constant improvements and optimizations.
Generador Estudio
2018 - 2020
UX/UI Designer & Front End Developer
Design Studio with clients in the financial industry. As a web and UX/UI designer, my principal task was developing websites with CMS, using their own technology, WordPress or Shopify; designing low- and high-fidelity wireframes using design thinking methodology, UX research, workshops, and focus groups with the users to find out their necessities. I also created stories to present the prototypes to the stakeholders.
Pauta Creativa
2017 - 2018
Web Designer & Digital Designer
Pauta Creativa is a Mexican advertising agency with various clients in different industries. As a digital designer, my principal responsibilities were to create content for social media, graphic elements, animations, Google Ads, and mailing campaigns. As a web designer, my principal tasks were to design low- and high-fidelity wireframes for websites, Landing Pages, and CMS. I developed the websites on the Front End using Bootstrap framework or WordPress.
Blitz
2015 - 2017
Web Designer & Front End Developer
Blitz is an E-commerce company in the technology retail industry. The project involved designing a new e-commerce platform, branding, and digital campaigns. As a digital designer, my principal responsibilities were creating social media content, graphic elements, and mailing campaigns. As a web designer, my principal tasks were designing low— and high-fidelity wireframes for the company website and interviewing the final user. I started developing as a front-end using the Bootstrap framework.
Zeeds
2014 - 2015
Web Designer & Digital Designer
Zeeds was a start-up in the technology industry. The project involved designing and developing apps and web pages. As a digital designer, my principal responsibilities were creating social media content, graphic elements, and mailing campaigns. As a web designer, my principal tasks were to design low- and high-fidelity wireframes for websites and apps.
Education
Universidad de la Comunicación
2010 - 2014
Bachelor Degree
Visual Communication
Digital School
2015
Diploma
Web Design and Web Development
Udemy
2019
Diploma
Business Communication Skills
Udemy
2020
Diploma
JavaScript form zero to expert
Crehana
2022 - 2023
Certification
UX/UI Design
British School of Creative Arts Technology
2022 - 2023
Certification
UX/UI Design
UC San Diego
2024 - Running
Diploma
Specialized program: Interaction design
CEVI
2024 - Running
Diploma
Art History
Skills
- Figma
- Sketch
- Abode Suite
- InVision
- Design Thinking
- Prototyping
- UX Audits
- HTML
- CSS
- Bootstrap
- WordPress
- SEO
Strengths
At our agency, we have a unique approach to web design and development. We believe in creating websites that not only look great but also perform well in terms of user experience, functionality, and search engine optimization.
As a UX designer, I like to ensure that the product experience is intuitive and logical, guiding the user effortlessly from one step to the next. Understand how the user acts and thinks, and a better one focuses on how the user feels. Problem-solving skills and empathy are crucial. I analyze the website's design, functionality, and content to identify areas of improvement that can enhance the user's overall experience.
As a UI designer, I ensure that each page or screen visually echoes this logical path. Creating an excel composition and visual design, with a keen eye for palettes, typography, and branding to make an interface stand out. Collaboration and communication are also key and effectively conveying my design story to stakeholders is essential.
As a Front-end developer, I create user UI interfaces. UI is the graphical layout of an application that determines what each part of a site or application does and how it will look. As a Front End, I ensure the appearance and layout of the site or application are easy to navigate and intuitive for the user, having an eye for detail and a rock-solid understanding of the platform.
As a Brand Designer, I love to create visual concepts and stories to communicate ideas that inspire, inform, or captivate consumers. This may include logos, packaging, promotional materials, and more. I can work closely with clients and marketing teams to develop a brand's visual identity.
As a digital designer, I like to combine technology and imagination to create media meant to be viewed on a screen or digital interface. My design skills include web design, animation, interactive elements, banner ads, or other interactive elements of a webpage or app.